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$6.5 billion. It’s fair to say that beauty is big business in Australia. L’Oreal Australia Managing Director, Rodrigo Pizarro, was quoted in the AFR late last year, “One that’s obvious is data – everybody is looking for data so we have the right brands in the right channel in the right retailer in the right mix.” *

You want to know the data behind the dollars? Field Agent spoke to 500 Australian women who buy makeup to see what’s really going on behind the mirror. We talk all things beauty: makeup, brands, retailers, claims, spend, channels and more.

*SOURCE: https://www.afr.com/business/retail/why-the-65b-beauty-market-is-booming-its-not-just-the-lipstick-effect-20181116-h17zya

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