Grocery Shopping with Gen Z

Can you believe that the kids who grew up not knowing dial-up internet or mobile phones before SMS, are reaching adulthood?

Yep, Gen Z are growing up and Australia’s 18-22 year old ‘littlest shoppers’ are not so keen on a little shop called Coles, it seems.

What other surprises did our ‘Grocery Shopping with Gen Z report’ uncover?

Take a look.

The Realise Group will help your business to get closer to their customer and understanding more what they need through our services such as Retail Audit, Voice of the Customer, Net Promoter Score and more useful services.