The Beauty Blog

The Beauty Blog

$6.5 billion. It’s fair to say that beauty is big business in Australia. L’Oreal Australia Managing Director, Rodrigo Pizarro, was quoted in the AFR late last year, “One that’s obvious is data – everybody is looking for data so we have the right brands in the right channel in the right retailer in the right mix.” *

Want to know the data behind the dollars? Field Agent spoke to 500 Australian women who buy makeup to see what’s really going on behind the mirror. We talk all things beauty: makeup, brands, retailers, claims, spend, channels and more.

*SOURCE: https://www.afr.com/business/retail/why-the-65b-beauty-market-is-booming-its-not-just-the-lipstick-effect-20181116-h17zya

Issue #24, March 2019

Issue #24, March 2019

There’s no doubt about it. Today’s shopper is the connected shopper. A few taps on the phone and you can research, compare and buy almost in an instant.

So why would one go to a bricks and mortar retailer anymore? Whilst a ’digital first’ approach by retailers is obviously an important ingredient in modern retailing, many would argue that the most important asset is still non-tech. We are humans after all. And humans crave human interaction.

It’s the team member, sales assistant, store manager, customer service representative and advisor – the frontline team.  And when a human experience is good, the overall perceived value of the experience skyrockets.

So how does that human experience get measured? The familiar adage “what gets measured, gets done” remains relevant to the current retail market and one of the most reliable, objective and consistent methods for measuring employee compliance to training standards today is still good old mystery shopping.

Humans connecting with humans. It’s the most valuable source of information you can get. And you can get it right here, with us. 

Just ask us how.

​Katie Miles, Managing Director

The School Lunchbox

The School Lunchbox

Millions of Aussie kids started the 2019 school year in the last month. While you may have seen a flurry of posts on social media by parents showing their smiling kids in school uniforms, we wanted to check in on the ‘behind the scenes’ action of the humble lunchbox. 

Field Agent Australia surveyed parents of primary school aged kids (Grades 1-6) from around the country to get the low-down on school lunches, from planning through to shopping influences and everything in between. 

This can be an overwhelming time for parents who are desperate to pack the ‘perfect lunchbox’ which is a mix of good nutrition, meeting school regulations and something the kids will actually eat! Here’s what we found out from 475 Aussie parents who are busy shopping for and packing school lunches in 2019.

Issue #23, September 2018

Issue #23, September 2018

Recently I switched mechanics. I didn’t have a specific issue with the old one. The cost for a standard service was average. I took my car there when I reached the required kilometre 'check up'. All in all it was a reasonably functional relationship. But I didn’t feel particularly valued. No one checked in with me after my first service, nor for any service following that. Their communication style was really impersonal, and for a while I figured that was the norm.

At my new mechanic, I already feel like a valued customer. The staff start friendly conversations with me. They seem to genuinely care about me (and my car). They remember small details about our last interaction. They ensure I'm organised for transportation to get from point A to point B whilst I'm without my car. To me, that’s valuable.

All companies should act like my new mechanic…but it’s particularly important in the world of online browsing, researching and shopping where our customers are only ever a few clicks away from joining competitors. Imagine the impact of personal recommendations or experiences when community members reach out on social media. It could make or break a business.

Ultimately though, just realising that loyalty is key to your long-term success isn’t enough. You need to understand how customer allegiance is inspired, and ensure it’s embedded in every step of your customer journey.

The key to all this? Improve customer intimacy.

Intimacy seems like an odd word to use when describing your customer relationship. Customer intimacy means moving beyond a transactional relationship, to really understand what problems your customers are trying to solve. 

Customer intimacy is about respecting your customer’s value to the company in the long term, not the value of a single transaction.

Again, be more like my new mechanic and less like my old one.

​Katie Miles, Managing Director

Issue #22, March 2018

Issue #22, March 2018

Imagine if we could get into the minds of consumers.

Imagine that we knew why consumers were choosing to shop at one retailer over another.

Imagine that we knew what were the driving elements of an in-store experience with your brand that would increase the likelihood that your customers will leave wanting to come back and shop with you again.

Imagine that we knew how we could make them so satisfied when they left your store that they would shout it from the rooftops.

Now imagine you create this experience with each and every consumer that comes into contact with your brand. Imagine how powerful that could be.

We’re talking about Net Promoter Score® (NPS). In this issue of Realise Quarterly News we touch on the ingredients that make for a solid NPS program and how this can be integral to understanding how to turn your next customer into your brand ambassador.

Imagine that.

Katie Miles, Managing Director

Issue #21, October 2017

Issue #21, October 2017

The Amazonian Age: A New Era For Retailing

Although I am a seasoned online shopper and regularly buy books on Amazon, I have mixed feelings about the impending arrival of Amazon in Australia. There have been lots of differing opinions offered about how Amazon will impact our local retail scene, and it will be interesting to see how the Amazon offer is embraced by Australian customers. Most retailers that I have spoken to are feeling somewhat apprehensive about this significant new entrant to our market - unsure of how to not only survive, but how to thrive in an Amazonian age.

What is going to generate success for bricks and mortar retailers? Despite disruptions, the store is still at the centre of retail. The key is to integrate the benefits of digital retailing into the physical environment. Retailers who offer consumers the best of both worlds can create a reimagined, highly responsive and exceptionally engaging shopping experience. 

I, for one, am excited to see how Aussie retailers can turn the inevitable changes ahead into a positive. It's an opportunity to step up the physical retail experience into something truly special.

Onward and upward.

Katie Miles, Managing Director

Issue #20, July 2017

Issue #20, July 2017

Welcome to our latest edition of Realise Quarterly News.

A new financial year is often an opportunity for a fresh perspective on all things business.

In this issue, we look at business-to-business relationships and why an emphasis on branding, customer service and product development is just as important in this sector at it is in business-to-consumer markets.  

Corporate cultures that support a short-term profit led approach are more likely to fall short in the long run. Companies that differentiate from their competitors are making customer experience central to all decisions and are continually innovating in all aspects of their business offering.

With CX and innovation at front of mind, we recently participated in the judging of the Inside Retail Annual Awards where the Customer Experience Initiative covered four categories. Finally we were honoured to recently take out a service award ourselves! Read on to find out more.

We hope you enjoy the read.

Katie Miles, Managing Director

Issue #19, February 2017

Issue #19, February 2017

Welcome to our latest edition of Realise Quarterly News.

With today's shopper exposed to so many different offers and messages, it is so important to get all aspects of your customer journey right to ensure customer engagement.

In this issue, we cover some crucial aspects to creating an experience-focused company culture that will result in successfully delivering personalised customer experiences.

Organisations that have a customer-oriented, agile and collaborative culture are better equipped to handle disruptive forces and even begin to instigate their own forms of disruption, shaking up conventional and irrelevant practices to be more in tune with today’s retail realities. 

With customer-experience at front of mind, we  celebrate four clients of The Realise Group  who have moved with the times and are offering a premium customer experience at every touchpoint. In addition, we share with you some informative  insights into Back To School shopping.

We hope you enjoy the read.

Katie Miles, Managing Director

Issue #18, November 2016

Issue #18, November 2016

Welcome to our latest edition of Realise Quarterly News.

For many of you, the Christmas trade is well and truly underway with increased customer traffic through stores and online with high expectations for revenue over the coming months.

We're all aware that good old fashioned customer service is an all-important ingredient in keeping your customers happy. But did you know that the friendliness of a business (or lack thereof) has an enormous impact on overall customer service experience?  Friendliness is an increasingly important part of customer service, especially in a digital world where some  businesses are only able to connect with customers on an interpersonal level either over the phone, via e-mail, or on live chat. 

Now more than ever is your opportunity to impress and win your customers, so in this issue we are all about remaining friendly across all your customer touchpoints.

From all of us at The Realise Group we wish you a happy (and friendly!) holiday season. 

Katie Miles, Managing Director

The BIG Guide to Christmas Shoppers 2016

The BIG Guide to Christmas Shoppers 2016

Companies far and wide are already feverishly preparing for Christmas shoppers.

Field Agent is proud to present an essential, one-of-a-kind resource to help brands and retailers prepare for the 2016 Christmas shopping season.

Based on surveys with almost 3,000 shoppers across seven countries, Field Agent’s Big Honkin’, Tree Toppin’, Globe Trottin’ GUIDE TO CHRISTMAS SHOPPERS 2016 is packed with pivotal insights into the attitudes and behaviors of holiday shoppers around the world.

This free report, Field Agent’s largest to date, explores a variety of topics, including:

  • Top retail destinations for Christmas gifts, groceries, and online purchases

  • Most common gift wishes among men and women, boys and girls

  • Product categories poised for a strong Christmas season

  • Roles of online shopping and digital, omnichannel services in Christmas shopping