What Do Women Want?

What Do Women Want?

French fashion designer Yves Saint-Laurent once said, “The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.” Year-by-year, women around the world testify to Saint-Laurent’s words…with their spending more.

Case-in-point: InStylemagazine reported that the average woman will spend $15,000 on beauty products over the course of her lifetime, including:

  • Mascara - $3,770

  • Eye shadow - $2,750

  • Lipstick - $1,780

Clearly, beauty products in general, and cosmetics in particular, account for a sizable chunk of consumer spending. Beauty, it appears, costs (and makes) money.

What are the Makeup Preferences & Behaviours of Women? Field Agent recently conducted a survey of 500 women across the country. Our purpose was to understand how women shop for and use beauty products, especially cosmetics.

Below we answer 8 pressing questions to help beauty brands better serve female shoppers.

Issue #17, July 2016

Issue #17, July 2016

Welcome to our latest edition of Realise Quarterly News.

After our launch last year of our new, state-of-the-art Mystery Shopping software, we are pleased to bring you another development that will give our clients access to the best technology for a real-time Voice of the Customer program.

In our current reality of customers being able to share their experiences – good or bad - with thousands of people in a matter of seconds, it is crucial to provide customers with a feedback mechanism that allows them to share their feedback in a constructive manner.

Their thoughts, opinions, assessments and ratings are also gold for organisations truly interested in making customers’ needs central in their offer. Our new Voice of the Customer capability allows you to bring your customers’ feedback – from a variety of sources – into one real-time dashboard to measure, monitor and respond. 

I encourage you to take up our offer of free program set up to get your Voice of the Customer program off the ground in the coming months.

Katie Miles, Managing Director